The Joys (and Pain) of Not Having an Author Brand

What is my author brand? When you think of what you’ve read from me, what do you think of?

Most of you reading this are not writers, so you probably don’t know what I’m about to tell you. In December, I had a book come out. Last week, I had a second. You’d think as an author that would be a very good thing. Everybody who bought the first book would buy the second, right? Guess again.

The problem is that the book that came out in December was the second installment of the Werewolf PI Series: Johnny Lycan and the Vegas Berserker. The book that is still hot off the presses is the third in the Long Distance Workplace Series: The Long-Distance Team, Designing Your Team for Everyone’s Success.

The thing is, readers who enjoy silly thrillers about Lycan gumshoes are not necessarily the same bunch who are reading serious books about making their remote teams work. That

doesn’t even include my short fiction, which has been published all over the world and in every conceivable genre. In fact, if you think about my work, including historical fiction like Count of the Sahara and the Lucca Le Peu stories, the Venn diagram of possible readers looks like this:

What I”m trying to say, is if you read my work, you are in very elite company, and I appreciate you. If you enjoyed The Long-Distance Leader, maybe take a chance on Acre’s Bastard or Count of the Sahara. The same brain, for good or evil, created all of them, and I hope you find, read and enjoy my work.

Plus, you’re in an exclusive club, and that’s kind of cool, right?

So, 2022 Looks a Little Busy

First, 2022 is not a real year. It’s science fiction. Blade Runner took place in 2019. Soylent Green takes place in 2022. But I’ll play along and pretend that it really is the Year of Our Lord 2022. If that’s the case, what will I be up to?

When it comes to the dreaded Day Job, there are two big creative projects in the pipeline.

We have signed a contract for The Long-Distance Team. Kevin Eikenberry and I have contracted with Berrett-Koehler publishers for another book. We’ll be following up The Long-Distance Teammate, Rules for Remarkable Remote Leadership and The Long-Distance Teammate, Stay Engaged and Connected While Working Anywhere.

The Long-Distance Team, which is about designing the work culture you really want, is under construction. It will be officially out on January 22, 2023, but available for pre-order before the end of the year.

Also, it’s likely I will be doing a podcast. It won’t be the late lamented Cranky Middle Manager Show, but it will be informative and snarky. Details to follow.

On the fun, creative front look for the second in my werewolf detective series. Johnny Lycan and the Vegas Berserker will be out before the end of the year from Black Rose Writing. The third book in the series is under construction so it won’t be 2 years between installments, I pinky swear.

Check out my latest novel, Johnny Lycan and the Anubis Disk. It will give you something to do until your next WebEx meeting.

You can find out everything that I’m up to creatively by signing up for my infrequent but action-packed email newsletter. Use the signup box on the side of the screen.

Cover Reveal: The Long-Distance Teammate, coming in January 2021

Among all the activities involved in trying to get my new novel into the world, it’s important to remember what pays the bills. Kevin Eikenberry and I are excited to announce the cover reveal for our new book, The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere.

The logical follow-up to the Long-Distance Leader, Rules for Remarkable Remote Leadership, it will focus on those of us who work from home or remote locations. Can you be more than just another member of the team, but an engaged, satisfied, and productive teammate?

Be productive, build relationships, and work with your long-term goals in mind. Coming January, 2021.

NOTE FROM WAYNE: In a month or so I am going to be offering a FREE story, not seen anywhere else, for subscribers to my newsletter. Please use the form on the side of the page to get on board and learn more about my work, including the upcoming novel, Johnny Lycan and the Anubis Disk.

And if this is your first introduction to me and my work, check out my novels on Amazon.

It’s Official. The Long-Distance Teammate is Coming.

Kevin Eikenberry and I are excited to announce that we have signed the contract for the sequel to The Long-Distance Leader: Rules for Remarkable Remote Leadership.

The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere is under construction, and will be out in January of 2021 from Berrett-Koehler books.

The Long-Distance Leader has been a big hit, especially in airport bookstores. We are exceptionally proud of both the book and our relationship with our publisher.

I’m excited about the new book. Much of it is based on our work launching the new 12 Weeks to Becoming a Great Remote Teammate product at the Remote Leadership Institute. While most of you don’t care much about my day job, I urge you to check it out.

What does this mean for my other writing? I”m going to be heads down between now and the new year on not only this project, but finishing the final tweaks to Johnny Lycan. There also won’t be much short-story work happening. I’ll keep you posted.

I’m On the Radio- The Internet is the Author’s Friend

Most of you probably don’t know what little formal education I do have consists of an Associates degree in Broadcast Journalism from BCIT. I love the medium of radio. I was recently interviewed for the Aspects of Writing radio program. The topic was: The Internet is the Author’s Friend. Lord knows it’s mine…

Listen to the show here:

In this wide-ranging and somewhat insane interview we cover doing research for historical fiction, getting the word out about your book, why dinosaurs changed my life, and how the internet is both a frightening time suck and the best way for indie authors to network and share their work with a readership.

Thanks to James Kelly and Joyce Kaye Gatschenberger for letting me ramble.

The Long-Distance Leader is one of the best business books of the year!

For many in the business book world, a recommendation from Soundview is a big deal. They do summaries of the best of the best, and help their readers find the good stuff. Well, I’m a lucky guy because The Long-Distance Leader- Rules for Remarkable Remote Leadership has been named one of Soundview’s Best Business Books of 2018.

Kevin Eikenberry and I are extremely proud of the book. You can find the summary on Soundview here, or visit Amazon. Of course, if you too think this is a helpful book, please leave a review for the rest of the world to see.

 

“The Long-Distance Leader” is Out in the World

Today is launch day for The Long-Distance Leader: Rules for Remarkable Remote Leadership.  This is the result of a lot of research, work with clients and looking at the way people really work today. Kevin Eikenberry and I are very proud of this book, and hope you’ll enjoy it.

I share this because even though I have written several other books, and most of you who read this blog know my fiction work, launch day is always a day to celebrate and heave a big sigh of relief. The book is debuting at number 75 on Amazon’s list of business/coaching books, and we’re delighted by that. Of course, we’re looking for best-seller status.

It is available in paperback, e-book and audio book wherever you buy your books including Barnes and Noble, Books a Million, airports and Amazon. You can also buy it directly from our publisher, Berrett-Koehler Publishers

I also share to ask for your help. Here’s how:

– If you lead a remote team or know someone who is, buy a copy!
– If you would be willing to share on your Facebook wall (or other social media), we would appreciate that too.

You can learn more by visiting http://LongDistanceLeaderBook.com. There you’ll find sample chapters, free downloads and bonuses. Of course, you know the drill. If you like the book and find value in it, please tell your colleagues and co-workers (and, of course, Amazon. Reviews matter even though it’s unseemly to beg for them.)

Thanks for your good wishes, positive thoughts, and assistance. I appreciate each and every one of you.